2009′s Ultimate Showdown: The Snuggie Vs. The Slanket
Sunday, December 28th, 2008

Coke vs. Pepsi. Crest vs. Colgate. HD DVD vs. Blu Ray. Sega vs. Nintendo. There’s a new rivalry in town: The Snuggie vs. The Slanket.
For the past few months, The Snuggie had an easy run. No competition, a catchy name and even a deal clincher with every purchase, a free book light. But now there’s trouble in the sleeved blanket market. A new kid on the block backed by the marketing powerhouse that is QVC, The Slanket (a clever combination of “Sleeved Blanket”) and by the looks of it they’re ready for a fight to the death.

With QVC entering the sleeved blanket marketplace, the stage is set for an exciting 2009 as both brands will duke it in what is sure to be an ugly, months long battle royale. The Snuggie currently offers a tremendous buy one, get one free offer and an included free book light for the low price of $19.99 plus $7.95 shipping handling for each Snuggie. It’s obvious that The Snuggie means business with the free tie in and the extra Snuggie thrown in for free (well, not so free if you count the $7.95 for shipping and handling what I’m sure is a very soft and fluffy sleeved blanket).

The Slanket, which claims to have been invented in back in the day in 1998, is offered in 11 beautiful colours (like Apricot, Moss Green, Ruby Green, Castlerock, and a colour by the name of Texas Tea?!), claims more inventive uses, is so big that it can fit “almost anyone,” and has an introductory price of $29.96 (at least on the QVC website). But, there’s no buy one get one free offer or freebie tie in, which makes The Snuggie the winner based solely on price. Maybe higher price for The Slanket can be attributed to a higher thread count or because it’s manufactured in America. Based solely on price there’s a tough fight ahead for The Slanket. A “big mountain to climb” if you will.
But, at least it’s a good time to be in the sleeved blanket business. Whoever wins this epic battle will be sitting on a giant pile of cash to come up with the next Shamwow!. As the American (and world) economy continues to tank and people wanting to save on their heating bills (and all bills in general) as a result it’s a good time to be selling something that’s going to keep America warm, productive and comfortable. It’s the American way!
Decide for yourself who will come out on top in 2009. Check out the commercials below.
Here’s The Snuggie in all its glory:
And, here’s the new kid on the block, The Slanket:
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