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	<title>Team Offshoot &#187; Design</title>
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		<title>Wolfgang Amadeus Phoenix Silk Screened Albums</title>
		<link>http://www.offshootinc.com/blog/2009/05/17/wolfgang-amadeus-phoenix-silk-screened-albums/</link>
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		<pubDate>Mon, 18 May 2009 02:45:20 +0000</pubDate>
		<dc:creator>James Hamilton</dc:creator>
				<category><![CDATA[Design]]></category>
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		<category><![CDATA[Wolfgang Amadeus Phoenix]]></category>

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		<description><![CDATA[They look amazing.]]></description>
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		<title>Thoughts On The New Gatorade Branding</title>
		<link>http://www.offshootinc.com/blog/2009/04/28/thoughts-on-the-new-gatorade-branding/</link>
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		<pubDate>Tue, 28 Apr 2009 20:42:50 +0000</pubDate>
		<dc:creator>James Hamilton</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Branding]]></category>
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		<category><![CDATA[Gatorade]]></category>
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		<description><![CDATA[While walking the mean streets of New York, good or bad, I became hyper aware of the rebirth of the Gatorade brand. A text book exercise in rebranding was unfolding right before my eyes: New bottles, new print ads, new Gatorade coolers at the Red Bulls game, and new billboards. In short, a total eradication [...]]]></description>
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		<title>Office Wallpaper</title>
		<link>http://www.offshootinc.com/blog/2008/09/10/office-wallpaper/</link>
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		<pubDate>Wed, 10 Sep 2008 22:47:21 +0000</pubDate>
		<dc:creator>James Hamilton</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Random Fun Stuff]]></category>

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		<description><![CDATA[Looking good wall. Looking good.]]></description>
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