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	<title>Team Offshoot &#187; Commentary</title>
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		<title>UBIsoft CEO Predicts Apple Gaming Hardware</title>
		<link>http://www.offshootinc.com/blog/2009/05/27/ubi-soft-predicts-apple-gaming-hardware/</link>
		<comments>http://www.offshootinc.com/blog/2009/05/27/ubi-soft-predicts-apple-gaming-hardware/#comments</comments>
		<pubDate>Wed, 27 May 2009 21:18:02 +0000</pubDate>
		<dc:creator>James Hamilton</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Gaming Consoles]]></category>
		<category><![CDATA[UBI Soft]]></category>

		<guid isPermaLink="false">http://www.offshootinc.com/blog/?p=398</guid>
		<description><![CDATA[Very interesting, according to the CEO of UBIsoft, Apple appears ready to launch a gaming console. What will this mean for the current generation of consoles? Well, if it proves to be true, we&#8217;ll be seeing a new Playstation, Wii and Xbox sooner than later.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>HP Now Selling iMacs</title>
		<link>http://www.offshootinc.com/blog/2009/05/19/hp-now-selling-imacs/</link>
		<comments>http://www.offshootinc.com/blog/2009/05/19/hp-now-selling-imacs/#comments</comments>
		<pubDate>Wed, 20 May 2009 00:51:04 +0000</pubDate>
		<dc:creator>James Hamilton</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[HP Media Vault]]></category>
		<category><![CDATA[iMac]]></category>

		<guid isPermaLink="false">http://www.offshootinc.com/blog/?p=389</guid>
		<description><![CDATA[Looks like HP is gearing their Media Vault NAS devices to creative types that like to use Apple products to make the lastest over hyped mash up, electro or folksy acoustic single (by the looks of it, this tortured soul is into all three genres). I&#8217;m guessing HP still feels that the HP branded iPod [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Networking</title>
		<link>http://www.offshootinc.com/blog/2009/05/13/social-networking/</link>
		<comments>http://www.offshootinc.com/blog/2009/05/13/social-networking/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:35:38 +0000</pubDate>
		<dc:creator>Chris Woodford</dc:creator>
				<category><![CDATA[Commentary]]></category>

		<guid isPermaLink="false">http://www.offshootinc.com/blog/?p=371</guid>
		<description><![CDATA[Check out this article, &#8220;Autistic Social Software&#8221; by danah boyd. I think this is a really interesting analysis of computer mediated human-to-human interaction. I&#8217;ve discussed this article with a few people, and most of them have said things like &#8220;oh, well I only use social networking sites to connect with people I already know&#8221; or [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Thoughts On The New Gatorade Branding</title>
		<link>http://www.offshootinc.com/blog/2009/04/28/thoughts-on-the-new-gatorade-branding/</link>
		<comments>http://www.offshootinc.com/blog/2009/04/28/thoughts-on-the-new-gatorade-branding/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 20:42:50 +0000</pubDate>
		<dc:creator>James Hamilton</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Pepsi]]></category>

		<guid isPermaLink="false">http://www.offshootinc.com/blog/?p=346</guid>
		<description><![CDATA[While walking the mean streets of New York, good or bad, I became hyper aware of the rebirth of the Gatorade brand. A text book exercise in rebranding was unfolding right before my eyes: New bottles, new print ads, new Gatorade coolers at the Red Bulls game, and new billboards. In short, a total eradication [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Anvil! The Story of Anvil</title>
		<link>http://www.offshootinc.com/blog/2009/04/25/anvil-the-story-of-anvil/</link>
		<comments>http://www.offshootinc.com/blog/2009/04/25/anvil-the-story-of-anvil/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 06:18:28 +0000</pubDate>
		<dc:creator>James Hamilton</dc:creator>
				<category><![CDATA[Anvil! The Story Of Anvil]]></category>
		<category><![CDATA[Chipotle]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Movie Review]]></category>
		<category><![CDATA[Red Bull]]></category>

		<guid isPermaLink="false">http://www.offshootinc.com/blog/?p=335</guid>
		<description><![CDATA[Just saw Anvil! The Story of Anvil. It&#8217;s amazing. The band and this movie deserve your hard earned dollars. Many times I found the movie tugging at my heart as Robb and Lips recount the many music biz horror stories they and the band have experienced over the past four decades. Ultimately, though, this movie [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New York Red Bulls &amp; The MLS</title>
		<link>http://www.offshootinc.com/blog/2009/04/20/new-york-red-bulls-the-mls/</link>
		<comments>http://www.offshootinc.com/blog/2009/04/20/new-york-red-bulls-the-mls/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 16:53:45 +0000</pubDate>
		<dc:creator>James Hamilton</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[MLS]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[New York Red Bulls]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[Toronto FC]]></category>

		<guid isPermaLink="false">http://www.offshootinc.com/blog/?p=334</guid>
		<description><![CDATA[On a recent expedition to the wonderful town known as New York City, the lady and I were fortunate enough to time our visit to coincide with a New York Red Bulls home match against the universally hated (but good and scrappy) Real Salt Lake. So, on Saturday, April 18th we made the long journey [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Professional Neon</title>
		<link>http://www.offshootinc.com/blog/2009/04/19/professional-neon/</link>
		<comments>http://www.offshootinc.com/blog/2009/04/19/professional-neon/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 15:57:35 +0000</pubDate>
		<dc:creator>James Hamilton</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Professional Neon]]></category>

		<guid isPermaLink="false">http://www.offshootinc.com/blog/?p=336</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Red Bull Adds A Touch Of Class To Their Cans</title>
		<link>http://www.offshootinc.com/blog/2009/04/07/red-bull-adds-a-touch-of-class-to-their-cans/</link>
		<comments>http://www.offshootinc.com/blog/2009/04/07/red-bull-adds-a-touch-of-class-to-their-cans/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 00:16:29 +0000</pubDate>
		<dc:creator>James Hamilton</dc:creator>
				<category><![CDATA[Can Tab]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Red Bull]]></category>

		<guid isPermaLink="false">http://www.offshootinc.com/blog/?p=316</guid>
		<description><![CDATA[Maybe the Red Bull can has had the iconic (?) charging bull die cut into the pull tab for a while but I just noticed this feature on a recently savoured can. Nice work Red Bull.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Iceland&#8217;s Debt Is 850% Of Its GDP</title>
		<link>http://www.offshootinc.com/blog/2009/04/06/icelands-debt-is-850-of-its-gdp/</link>
		<comments>http://www.offshootinc.com/blog/2009/04/06/icelands-debt-is-850-of-its-gdp/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 19:46:24 +0000</pubDate>
		<dc:creator>James Hamilton</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Economic Collapse]]></category>
		<category><![CDATA[Hedge Funds]]></category>
		<category><![CDATA[Iceland]]></category>

		<guid isPermaLink="false">http://www.offshootinc.com/blog/?p=314</guid>
		<description><![CDATA[Great article by Vanity Fair on the excesses and messes of the past decade. Time and time again, I find myself reading articles like this with my jaw wide open. I&#8217;m shocked (but not suprised) at all the inventive, lazy money making avenues that were created seemingly out of thin air to channel the illusion [...]]]></description>
		<wfw:commentRss>http://www.offshootinc.com/blog/2009/04/06/icelands-debt-is-850-of-its-gdp/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ticketmaster Fees. Worse Than I Thought.</title>
		<link>http://www.offshootinc.com/blog/2009/04/06/ticketmaster-fees-worse-than-i-thought/</link>
		<comments>http://www.offshootinc.com/blog/2009/04/06/ticketmaster-fees-worse-than-i-thought/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 17:57:05 +0000</pubDate>
		<dc:creator>James Hamilton</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Convenience Charge]]></category>
		<category><![CDATA[New York Red Bulls]]></category>
		<category><![CDATA[Ticketmaster Fees]]></category>

		<guid isPermaLink="false">http://www.offshootinc.com/blog/?p=304</guid>
		<description><![CDATA[Uh, I just paid $19.60 in Ticketmaster convenience charges for two tickets to see the New York Red Bulls take on Real Salt Lake in two weeks. To top it off, I had to pay another $4.00 to process the order. That&#8217;s $23.60 in extra fees for two $42.00 tickets. Amazing! Shipping the tickets to [...]]]></description>
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		<slash:comments>0</slash:comments>
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